PERSPECTIVES Taking IP Live: Successful Touring Exhibitions

As audiences increasingly seek experiences they can step inside, creative studios are finding new ways to bring established IP into the live space. This panel brings together the studios behind some of the most successful touring exhibitions to explore how beloved film, television, gaming, and entertainment properties are translated into compelling real-world experiences. From immersive storytelling and interactive design to audience engagement and global scalability, the conversation will examine the creative and business strategies that allow live experiences to extend the reach, relevance, and impact of iconic brands beyond the screen.