Synopsis
Audiences aren't just watching films and TV anymore. They're scattering across VR headsets, AR glasses, and platforms that didn't exist a few years ago — the IP is the same, but the formats keep multiplying, yet most productions still treat anything beyond the flat screen as an afterthought. This panel puts a name to the creative voice that changes that: a new kind of role called the Immersive Supervisor, in the room and on set, whose job from the very start is to help traditional filmmakers navigate emerging mediums. Drawing on award-winning immersive productions, a producer, an executive, and a practitioner explore why immersive thinking belongs in prep, not post, and how today's productions can unlock new value from their IP and stay ahead as the industry enters its next platform shift.